Friday, March 25, 2011

Bloggers {Unveiled}: Cathleya Schroeckenstein from WeddingBee!

Today's Bloggers {Unveiled} post features none other than Cathleya Schroeckenstein, editor-in-chief of!  If you're new to the series, go here to learn more. Here's Cathy!

{Unveiled} Questions:

How did you get started in the wedding world?
I started planning my own wedding in 2008 and fell into the world of blogging when I noticed that several brides in my area had their own wedding blogs. A friend of mine was blogging for Weddingbee and I loved the bride-to-bride sharing spirit that Weddingbee provided. I blogged for a bit on my own wedding blog and eventually applied to be a blogger for the site. It became nothing short of an obsession of mine, and the site’s founder and publisher, Bee Kim, eventually asked me if I’d like to work with her as an editor. I eventually quit my previous job to come on full time as the site’s Editor in Chief a few months after my wedding and have been here ever since!

What is your makeup staple?
I work at home so I keep it pretty minimal on the weekdays. On the weekends and when I go out I really like to have a full face of makeup, because I spend so many days makeup-less! My routine “done up” face includes MAC Studio Moisture Tint topped with Bare Escentuals Tinted Mineral Veil. I can’t live without MAC Liquid Eyeliner and MAC Tinted Lipglass in Viva Glam VI (SO many people ask me what lip gloss I’m wearing when I have it on!). And there is no mascara holier than Diorshow Iconic. None! Full disclosure: I live 2 blocks from a MAC store which explains why about 80% of my makeup comes from there.

What is one thing that others don't know about you?
This is a really hard question...I try my best to be an open book, online and off. I guess people would be surprised to know that despite being a pretty chatty and social person, I thrive in isolation. My husband is always surprised that despite the fact that I spend most days alone without social interaction, I don’t really crave it. When he comes home at night it’s not as if I feel like chatting his head off. Even though I’d be happy as a clam to go out every day and socialize, I could stay at home for days on end and not speak to another human and be totally content. I’m an only child---to the extreme!

What is one piece of advice you would give to others trying to get started with their own business?
Don’t be afraid to find ways to interact with business people in your industry that you admire or that you’d ideally want to be associated with. Social media has opened up incredible avenues for people to interact with each other on a micro-level. It’s hard to get someone who you’d like to associate with or ask advice of to sit down for a coffee or a lunch---that takes a good chunk of time out of someone’s busy day. But to interact daily with someone via Facebook or Twitter, getting tidbits of advice and networking in that manner---showing people what you’re capable of and what you’re willing to do has found people a lot of success. Be present, and be persistent!

What is your favorite part about weddings?
I love the parts that really make you cry. My favorite weddings have been the ones that really make you just burst into tears of joy. It most often happens during the ceremony, if a couple has written personal vows, but many times it hits me when the father of the bride is giving his speech, beaming with pride, speaking to his daughter and her new husband. It hardly matters if I know the couple or not...weddings have a way of just making your heart swell with happy tears!

What is your hobby outside of blogging {is there life outside of blogging!}?
My husband and I love hiking and spending time with our dog, Billie! Cooking is probably my main hobby. I love cooking a great meal for friends, especially Thai food! Sadly we don’t have a dining table so my entertaining capacity is limited!

For more information, visit WeddingBee for tons of inspiration!!

Thanks, Cathy!


  1. What a cute blog! Love it! I'm a new GFC follower from High Five Friday.

  2. Great article! I think social networking is a great way to get advice.

  3. Great and inetresting posting!!! kisses

  4. I love Cathy and WeddingBee! So great to see this, everyone is going to love this series're a smart woman!

  5. Awesomes! I love her makeup collection... :oD

  6. How fun and what a great little interview! I just love meeting new people and hearing about how people get involved in weddings and knowing some of their tips...especially since I am planning my wedding now!

    Liesl :)

  7. P.S. The WeddingBee blog has been a bookmark on my computer for some time! :)

  8. Cathy you are so sweet - what a fun & open interview!!! love it!

  9. Thank you so much for sharing! I love the part about the happy cry :)

  10. Love WeddingBee! :) Great interview and great advice!

  11. Great post!!!! have a great weekend jacin!

  12. Loved reading this! Hooray for Weddingbee :)

  13. I heart this series! WeddingBee has always been a favorite of mine. Cathy's business advice is golden!!

  14. WeddingBee is my crack! I got addicted when I was planning my wedding and I still read it everyday. Love it. Thank you Cathy :)

  15. This is such a great post!! Always interesting to hear about others. Cathy and I have some of the same qualities...could stay alone for long periods of time ;-))) But can be social and enjoy going out too! Love her advice about social media! Thanks so much for sharing ;-))


  16. I'm definitely much like Cathy in that I thrive in isolation. Must be the only child in me!

  17. I love her advice for people wanting to start their own business. It is so true that we can learn a lot from people via social media from all over the country!


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